NESN earned a 3.9 HH rating in the Boston DMA for Saturday’s Bruins – Hurricanes game, the network’s highest rated Bruins season opening broadcast in 25 years of covering the team. NESN’s 3.9 rating was also the highest average household rating recorded in the Boston DMA during the game’s 7:00 PM to10:00 PM window, besting all other broadcast and cable networks.

“Bruins fans have picked up right where they left off after a record setting 2008-2009 season,” said Sean McGrail , NESN President and CEO. “We are delighted to start the season with another strong rating, demonstrating that Bruins fans are excited that hockey is back in season here in Boston .”

NESN’s Bruins pre-game show WB Mason Bruins Faceoff LIVE also reached a major benchmark on Saturday. The season-opening edition generated a 1.1 HH rating in Boston and was seen in 28,000 homes, more than any Bruins pre-game show during the 2008-2009 season.

The network’s previous high rating for a season opening broadcast came on January 23, 1995 when the network earned a 3.8 rating for its first broadcast of that lockout shortened season.

Source: NESN

OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK

(THE BIZ OF BASEBALL)

• After Yankee Decision, MLB Updates Division Series Broadcast Schedule
• MLB APPROVES OWNERSHIP TRANSFER OF CUBS TO RICKETTS FAMILY
• MLB Network Adds Millar, Pena, Aaron Boone for Postseason Games
• Postseason.TV Gives MLB Fans Customized Camera Angles to Choose From
• Yankees To Lower Prices As Much as $1,250 for Legend Suite Seats
• MLB Assigns Umpires for the 2009 Division Series
• Inside The Numbers: Final 2009 MLB Regular Season
• LWIB: The Blue Jays Flying in Turbulence
• The Biz of Baseball Organizational Report - Colorado Rockies
• Blue Jays Fire General Manager J.P. Ricciardi
• Report: GM Kevin Towers to be Fired by Padres
• Pair of Minor Leaguers Suspended 50 Games Ea. for PEDs
• Orioles Exercise Option for 2010 Season on Dave Trembley Contract
• Members of Tigers-Twins Disciplined for On-Field Fracas on Oct 1
• Yankees Add Limited Number of Seats for Postseason
• Players Overwhelmingly Endorse Michael Weiner as Next Exec. Dir. of MLBPA

(THE BIZ OF FOOTBALL)

• UFL Officially Unveils Helmet Logos
• Ben Roethlisberger Lawsuit Timeline
• Football: A Game of Life and Death
• The New York Jets, David Clowney, and Twitter
• The Biz of Football Gets Blown Up in Week 3
• Verizon FiOS Offering "NFL RedZone" for Free on Oct. 4
• "Lagasse's Stadium" Design Sets New Standard for Food and Sports Experience

(THE BIZ OF BASKETBALL)

• NBA Expands Use of Instant Replay
• Q&A: NBA Replacement Referees
• Kobe Bryant Tops List of Most Popular NBA Jerseys in Europe
• AirTran Becomes Official Airline of the Orlando Magic
• ESPN, NBA Reach Agreement to Show Additional Games in UK, Ireland
• Kobe Bryant Reaches Agreement With The Panini Group

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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