NESN earned a 3.9 HH rating in the Boston DMA for Saturday’s Bruins – Hurricanes game, the network’s highest rated Bruins season opening broadcast in 25 years of covering the team. NESN’s 3.9 rating was also the highest average household rating recorded in the Boston DMA during the game’s 7:00 PM to10:00 PM window, besting all other broadcast and cable networks.
“Bruins fans have picked up right where they left off after a record setting 2008-2009 season,” said Sean McGrail , NESN President and CEO. “We are delighted to start the season with another strong rating, demonstrating that Bruins fans are excited that hockey is back in season here in Boston .”
NESN’s Bruins pre-game show WB Mason Bruins Faceoff LIVE also reached a major benchmark on Saturday. The season-opening edition generated a 1.1 HH rating in Boston and was seen in 28,000 homes, more than any Bruins pre-game show during the 2008-2009 season.
The network’s previous high rating for a season opening broadcast came on January 23, 1995 when the network earned a 3.8 rating for its first broadcast of that lockout shortened season.
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