After Monday nightâ€™s triple-overtime thriller during Stanley Cup Final Game 5 between the Pittsburgh Penguins and Detroit Red Wings, on Tuesday National Hockey League (NHL) fans consumed more streaming video at NHL.com than any other single day in the history of the site.
On Tuesday, fans flocking to the NHL Network Online, and tuning to the Game Highlights Channel presented by Verizon Wireless, consumed 50 percent more streaming video than NHL.comâ€™s previous daily record.Â The achievement is particularly notable because the amount of highlight video consumed in the wake of Game 5 eclipsed nights when the NHL has had 15 games being played across North America. Â
On Tuesday, the Game Highlights Channel presented by Verizon Wireless saw a record number of visitors and concurrent users.
â€œThe NHL has made digital a central platform for activating avid fans and scaling the business, and video is the key part of that strategy,â€ said John Collins, NHL Senior Executive Vice President of Business and Media.Â â€œAs a League, weâ€™re demonstrating in record numbers the ability to deliver a large audience, both to traditional media as well as New Media platforms that are widely consumed by the most appealing demographics.â€
The achievement comes on the heels of the news that NBC earned a 3.8 overnight rating and a 7 share for Game 5, the best overnight rating for a Stanley Cup Final Game 5 in six years, and the best for an NHL game on NBC since NBC reacquired the NHL in 2004. The average of 6.2 million viewers made it the most-watched Stanley Cup Final game since Game 5 in 2002 between the Carolina Hurricanes and the Red Wings (6.8 million).
Source: The National Hockey League
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